Strategic Communications
In high-stakes environments, communication must deliver results
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Strategic Communications
In high-stakes environments, communication must deliver results
Scroll To Explore
SPA applies a structured, data-informed approach to Strategic Communications that enables faster decisions, aligned talking points, and measurable mission impact.
The Challenge
Organizations operate in complex national security environments where communication is constant but often ineffective. In high-stakes mission environments, the result is time and effort spent without clear impact.
Too many engagements, with no clear prioritization
Talking points aren’t adapted across stakeholders
Limited visibility into what is working and what is not
The Challenge
Organizations operate in complex national security environments where communication is constant but often ineffective. In high-stakes mission environments, the result is time and effort spent without clear impact.
Too many engagements, with no clear prioritization
Talking points aren’t adapted across stakeholders
Limited visibility into what is working and what is not
A More Structured Approach
In national security environments, communication is often guided by experience and instinct. That approach can be inconsistent, difficult to reproduce, and challenging to measure.
SPA brings structure to the process. By combining mission context, subject matter expertise, and analytic rigor, leaders can make more informed decisions and align efforts across teams. The result is communication that is focused, measurable, and aligned to mission priorities.
“If you’re going to show a vision of the future, the communication must look like the future too.”
– NAVSEA leadership feedback
A proven framework for aligning communication to mission objectives
SPA uses the Strategic Communications Opportunities and Recommendations for Engagement framework – or SCORE – to plan, assess, and refine communication activities.
The SCORE framework is flexible and can be tailored to specific mission objectives, stakeholder environments, and engagement priorities.
Prioritize where to spend time and effort deliver the greatest impact. Align engagements to mission objectives and focus on what moves decisions forward.
Strategic Communications Offerings
Message Development
Stakeholder Analysis
Engagement Strategy
Communications Products
From Communication to Measurable Impact
Most organizations cannot measure the effectiveness of their communications. SPA can do that for you.
This approach shifts communication from activity to measurable performance and real-world outcomes.
- Evaluate the impact of engagements
- Identify gaps and missed opportunities
- Align communications to mission outcomes
- Maintain a continuously refreshed approach
Applied in Mission Environments
Strategic Communications at SPA is applied across high-visibility, mission-critical initiatives.
From defense strategy development to submarine modernization, SPA aligns communications with strategic objectives.
Department of War
- National Defense Strategy
US Navy
- AUKUS
- Columbia SSBN Program Office
- PAE Mission Systems
- Strategic Systems Programs
Department of War
- National Defense Strategy
- Office of Assistant Secretary for Acquisition and Sustainment*
- Office of Assistant Secretary for Cyber Policy*
US Navy
- AUKUS
- Columbia SSBN Program Office
- Director, Submarine Programs and Team Submarine*
- NSWC Crane*
- PAE Mission Systems
- Strategic Systems Programs
Strategic Communications Enables You to
Strategic Communications
Enables You to:
Strategic Communications Offerings
Message Development
Stakeholder Analysis
Engagement Strategy
Communications Products
Advance Your Mission with Strategic Communications
Apply a structured approach to prioritize engagements, align talking points, and drive measurable mission impact. Connect with the Strategic Communications team and see how this approach can be applied to your mission.
Insights and Examples
Key contact information
Shannon Potter
shannon.potter@spa.com
Optional Name
email.address@spa.com